If you’ve read my profile you know that I am Janice Burgess, or JB Quit Coach. I am a Clinical Pharmacist, a Certified Health Coach, and most importantly, a Quit Smoking Coach. I have assisted hundreds of clients to successfully quit smoking for good, and I must say that It is one of the most rewarding things I have ever done.
I get to observe all the goodness that happens for my clients once they quit smoking. They start to cleanse their body of the harmful chemicals left from smoking, they soon start feeling better, coughing less, and mentioning they have more energy. I get to see them discontinue one or more of their prescription medications because they now have their diabetes and high blood pressure under control, and I also get to see the pride they feel when they follow through like never before. There is no better feeling!!
My passion for cessation came from a very painful loss in my life. My dad, who I love dearly, and who was my very best friend, died when he was only 56 years old from lung cancer caused by smoking. I just couldn’t bear to see others lose their loved ones to the ravages of smoking, and this is what motivates me every day. But, if I am to make a lasting impact in the world, I am going to need a little help and that’s where you come in.
Are you a Health Coach struggling to recruit clients and get your coaching career off the ground? Well, I’ve been in your shoes, and I’m about to let you in on a little secret. With smoking rates hovering around 20% in North America, adding cessation to your list of services will help you grow your list. Plus, the waters are still very blue. Cessation is a virtually untapped niche and you can layer it on top of what you do now, or provide cessation as a signature coaching service like I do.
There is no doubt in my mind that you would find cessation work incredibly rewarding, but there are some key things to know about tobacco use first and I call them the top 10 myths about working with clients who smoke.
Myth #1 – Helping clients quit smoking is just about getting them to change habits.
Smoking is an addiction. Tobacco is more addictive than heroin, and although there are habits associated with smoking called triggers, just changing habits is not enough. You will need to go deeper with the client to determine why they smoke and assist them to develop strategies to not smoke when faced with their triggers. Your client will need to create new, healthier habit loops and just like any addiction, there needs to be ongoing support and accountability to keep them on track.
Myth #2 – I’ll just tell my client about the harmful effects, that will scare them into quitting, and I’ve done my job.
Your client already knows all the harmful things that smoking does and reminding them will most certainly turn them off and scare them away for good. I’ll show you how to frame a quit attempt as a personal benefit to your client so they can start on a positive note and desire a change for themselves.
Myth #3 – I don’t want to scare my client away and so I won’t talk about smoking at all.
Avoiding the topic is really no solution either. In fact, often the more you ignore something the more it tries to get your attention and in a way you won’t like. I’ll teach you the questions to ask, and when asked in this way, you’ll obtain real insight into the client’s beliefs about their smoking, and their readiness to quit. That way you can match your level of service, to their readiness to quit.
Myth #4 – I don’t work on addictions.
This may be true, but by not addressing the tobacco use with a client, you are enabling them to assume that it is not an issue and that it’s not a concern when it comes to their health goals.
Myth #5 – I’ve never smoked and so I feel like I don’t know enough OR I am a smoker, and so won’t it be hypocritical for me to ask them to quit when I am still puffing away?
Don’t worry – I’ll provide the training, handouts, and scripts, and you’ll know exactly how to help your client. You’ll have all the right questions at your side. Questions that draw out your clients need to change. It’s okay to mention that you’ve never smoked, but then tell your client you want to learn from them. Get them to tell you what it’s like to quit.
If you’re a smoker I would highly suggest that you quit as well, but your tobacco use just reinforces that quitting can be a challenge. It doesn’t have to be though, and with a good personalized quit plan, your client will eventually tell you that it was a lot easier to quit than they thought it would be. I hear this all the time.
Myth #6 – I’ll just get them to do what my sister did to quit – it worked for her and so it should work for them.
I have learned that there are no two quit plans that are the same. There may be similarities but everyone’s journey to quit is different, and unique to them. What works for one person, may not work for the next person. This program allows clients to come up with their very own quit plan, and because it is THEIR plan, they are a lot more likely to succeed.
Myth #7 – What if I’m not sure how the client would benefit from quitting?
I’ll provide you with a whole list of benefits you can draw from. The list is very comprehensive and so I know there will be something there you can use. On a side note – I always ask the client if it would be okay to tell them about some ways quitting might benefit their health and if they say yes, I proceed. I’ve never had someone say no to that question.
Myth #8 – I just don’t feel confident.
It can be a bit nerve-wracking to work on something new, and I remember how nervous I was with my first few clients. At the end of the day, your role is to guide and encourage your client and provide the right amount of accountability to follow through. This training program can be used as is with the client because it gives you the knowledge, tools, and tactics to deliver a four to five session quit smoking program. As you build your confidence, you can adapt it and make it your own, but the pearls of wisdom are there and so there is no way you can fail.
Myth #9 – I’d sooner focus on what I do now and just refer my client on to someone who can help them quit.
That’s great, but if quitting tobacco or pot ever comes up for one of your clients, just send them my way.
Myth #10 – I don’t think smoking is one of my client’s biggest issues. They are overweight, and they are unhappy in their marriage and I just feel like there are bigger fish to fry first.
The beauty of this program is that you can work on cessation first, celebrate the client’s new tobacco-free best self, and then invite them to continue to work with you as their coach. I’ll show you how.
I’ve created an online course, scripts, handouts, and coaching mastery that will guide your work whether you work one-on-one with the client or in a group setting. This is not about teaching you everything about cessation – that would take way too long. It’s about teaching you just what you need to know to provide an excellent quit smoking service every single time.
I’ve also got your back, so you are never alone. You’ll have access to the Become a Quit Coach FB Page, and you’ll be part of a tribe of elite coaches who consider tobacco cessation incredibly important. You’ll also have access to me! And if you have any challenges, I will help guide you through. This works – it really does, and you will be able to see how well with your very first client.
Your clients will leave your sessions feeling really good about their personalized quit plan and their decision to quit, they will feel like they’ve been heard, and the things that were important have been identified. Not only that – you will notice your client transforming right before your eyes, because they can see a clear path through to being tobacco-free, and they suddenly believe and know that it’s possible for them to successfully quit despite past failures or attempts.
Join me on Tuesday, February 26th for a Cessation Training Info Webinar (1:00 CST). I’ll discuss the potential created by adding this specialty niche to your services, and I’ll outline what you’ll learn in the online course. Register HERE.